Tuesday, August 10, 2010

Come On In, The Wine Is fine (Pageant October 1956)

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Pageant magazine seemed to capitalize on teaching people how to appear like they know what they are talking about when they don't.  True to form, how to appear as if you know something about wine (when you don't):

Obviously, what we need is a foolproof method of identifying the various wines. Herewith, Pageant offers you just that.  Read on and you'll never again have to pretend you've broken your glasses when a waiter hands you a wine list.  You can impress your palate and your friends with your knowledge of table wines.  --- wines you drink with your meal....

Acquiring a working knowledge of table wines is no different from learning about any other subject-- there are basic facts and distinctions which must be made clear.
 Now, although you may never have bought a bottle of wine you certainly have purchased a phonograph record at one time or another and you know that: Basically, there are two kinds of records: Popular and Classical.  Likewise, there are two kinds of table wine: Red and White
 There are also different types of popular and classical records: Vocal, Orchestral, Operas, Symphonies, Concertos.  And there are also different types of red and white wines: Claret, Burgundy, Rhine, Chablis, Sauterne....So far, so good....

From: Pageant magazine, October 1956
 

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